Business Administration

Adaptable in the Diverse Business World


College of Business


Location: Lincoln, Omaha, Online

Degree Type: Undergraduate

Business practices change rapidly, and Doane University is committed to monitoring trends and executing curriculum changes to stay on the cutting edge of what employers need and want. This program develops graduates to become leaders in the community by focusing on ethics, communication, problem-solving, decision-making, leadership, and critical thinking skills.

We are committed to teaching students how to think and make decisions by educating them through experience. Students have been able to meet business leaders from companies such as Spreetail, Hudl, US Bank, Gallup, Sherwin-Williams, Firespring, Crete Carrier, Enterprise, KidGlov, and Cabela's.

Program Information


View detailed course information


Requirements for the Business Administration Major:

Complete the following 27 credits:

BUS 212 - Human Resource Management (3)

BUS 215 - Business Statistics (3) or

BUS 226 - Finance (3)

BUS 242 - Management (3)

BUS 250 - The Legal Environment of Business (3)

BUS 251 - Introduction to Marketing (3)

BUS 365 - Ethics in a Business Environment (3)

BUS 496 - Strategic Management (3)

BUS 498 - Executing Business Strategy (3)


Complete the following cognate courses:

ACC 103 - Financial Accounting (3)

ACC 104 - Managerial Accounting (3)

ECO 203 - Macroeconomics and Literacy (3)

ECO 204 - Microeconomics and Business (3)


Crete campus students complete 12 additional credits of 300/400-level Electives

These electives must be Business or Economics courses with at least 3 of those credits at the BUS 400 level (excluding BUS 421 and all 400-level ECO prefixed courses).


Only two 300-level Economics courses may be used toward the 12 additional credits required for the Business Administration major.

Four-Year Plan

Business Administration Advising Guide 


Lincoln/Grand Island/Omaha/Online students complete one emphasis chosen from the following:


CMS 316 - Business and Professional Communication (3)


Choose three courses from the following:

AGR 305 - Agricultural Futures and Options (3)

AGR 315 - Advanced Agricultural Technology (3)

AGR 425 - Agricultural Sustainability (3)

AGR 430 - Advanced Agribusiness Management (3)

General Business

CMS 316 - Business and Professional Communication (3)

3 courses...


Human Resource Management

CMS 316 - Business and Professional Communication (3)

BUS 361 - Contemporary Issues in Human Resource Management (3)

BUS 418 - Human Resource Strategy (3)


Plus one course chosen from the following:

BUS 315 - Organizational Behavior (3)

BUS 331 - Personnel Law (3)

BUS 345 - Business, Professional and Consumer Negotiations (3)

BUS 415 - Leadership in Organizations (3)

CMS 323 - Training and Development (3)



CMS 316 - Business and Professional Communication (3)


Choose three courses from the following:

BUS 315 - Organizational Behavior (3)

BUS 331 - Personnel Law (3)

BUS 339 - Quantitative Methods (3)

BUS 345 - Business, Professional and Consumer Negotiations (3)

BUS 346 - International Management (3)

BUS 353 - Managing Operations for Quality and Productivity (3)

BUS 410 - Regulatory Compliance (3)

BUS 415 - Leadership in Organizations (3)

BUS 455 - Small Business Management (3)

CMS 323 - Training and Development (3)

ISM 409 - Project Management (3)



CMS 316 - Business and Professional Communication (3)

BUS 301 - Consumer Behavior (3)

BUS 324 - Promotions Management (3)

BUS 452 - Marketing Research (3)


College of Business Residency Requirement

These courses must be completed through the College of Business at Doane University.

BUS 496 - Strategic Management (3)

BUS 498 - Executing Business Strategy (3)

Six business credits


No more than 48 credits of BUS courses may apply toward graduation.

Emphasis Areas



General Business

Human Resources Management



Faculty & Staff


Kathleen Zumpfe

Associate Professor of Practice

Business Administration

Students studying

Public Relations Specialist

Median Pay: $60,000
Job Outlook = + 9% from 2016-2026
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communication media.

Business meeting

Market Research Analyst

Median Pay: $63,120
Job Outlook = +23% from 2016-2026
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Coffee shop

Management Analysts

Median Pay: $83,610
Job Outlook = +14% from 2016-2026
Conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively.

The Doane Difference


A Respected Degree

Doane graduates have succeeded in their careers, achieved greater professional success, challenged themselves intellectually and personally, and become the best in their positions. That’s why Doane is well-respected by both graduates and employers.

Brain and lightbulb

More Than a Tutor

The Academic Support Center is dedicated to providing students with the support, resources, and tools to succeed. Support is available in a variety of areas including writing, reading, time management, proofreading, and tutoring.


Professional Advising

Students and alumni have a partner when it comes to cultivating job search skills like networking, resume writing, interviewing, and more. We’re invested in career advancement, and foster key relationships with employers to open pathways for networking, mentoring, internships, and employment.

Helpful Links

Whether you’re ready to apply or still testing the waters with a tour, we’re here for you. Here are some helpful links to assist you on your journey.
Students walking in fall

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