Strategic Communication

Theoretical Learning. Practical Application.

College of Arts and Sciences

Location: Crete

Degree Type: Undergraduate

In our increasingly connected world, the ability to communicate correctly has never been more critical. Doane University’s Strategic Communication Major prepares students to become an expert in this broad field.

From learning the theories behind public speaking, managing interpersonal communication, political rhetoric, and public relations - students receive a broad but detailed understanding of essential communication strategies.

Our graduates are valued members of the businesses and nonprofit organizations they are a part of, and work in roles such as communication consultants, marketing managers and public relations directors.

Career Paths

Social and Community Service Managers

2018 Median Pay: $65,320 per year
Job Outlook: +13% from 2018-28
Social and community service managers coordinate and supervise social service programs and community organizations.


Public Relations and Fundraising Managers

2018 Median Pay: $114,800 per year
Job Outlook: +8% from 2018-28
Public relations managers direct the creation of materials that will enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.


Advertising, Promotions, and Marketing Managers

2018 Median Pay: $132,620 per year
Job Outlook: +8% from 2018-28
Advertising, promotions, and marketing managers plan programs to generate interest in products or services.



2018 Median Pay: $56,950 per year
Job Outlook: +9% from 2018-28
Fundraisers organize events and campaigns to raise money and other kinds of donations for an organization.




Students of our Strategic Communication Major have used their knowledge and experience from campus to land internships with:

  • The Late Show with David Letterman
  • Scripps Howard News Foundation
  • Branding Agencies
  • Newspapers 
  • Nonprofits
  • Radio Stations
  • Local Politicians
Faculty & Staff
Nathaniel Wilson, Assistant Professor of Practice

Nathaniel Wilson - Assistant Professor of Practice

Icon_Phone Created with Sketch. 402.826.6707

Amanda Irions, Assistant Professor and Assistant Data Analyst

Amanda Irions - Assistant Professor and Assistant Data Analyst

Icon_Phone Created with Sketch. 402.826.8109

Doane Students in Class

Student Organizations

Doane Owl

The Doane Owl is the student newspaper of Doane University and is the oldest continuous University newspaper in Nebraska. 

The weekly paper is published on Thursdays by students and distributed to the Doane community. Any Doane student, regardless of major, is welcomed to join the newspaper staff. Paid positions are available and students may receive academic credit for the work. Opportunities include: news and sports reporting, feature writing, editorial or commentary writing, editing, designing pages, selling and designing advertisements, business management, photography, production, graphic design, and digital imaging.

Collaborating students outdoors

Student Organizations

KDNE Radio

Students walking in fall

Student Organizations

The Doane Line

The Doane Difference

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Gain Experience

Students will be able to work on and off-campus, practicing communication strategies for various clubs, organizations, and groups, giving them valuable experience to set them apart as job candidates.

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Affordable Education

At Doane University, we reward students for their achievements both in and outside of the classroom. Through scholarships, grants, work-study, and on-campus employment, our students look forward to starting jobs, not payment plans.

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Rich Campus Culture

With over 60 student-led clubs and organizations, including a Student Programming Board that sponsors competitions and guest appearances, our campus is a community. From Athletes to Zumba enthusiasts, there is a place for you at Doane University.

Career Information

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Helpful Links

Whether you’re ready to apply or still testing the waters with a tour, we’re here for you. Here are some helpful links to assist you on your journey.

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