Strategic Communication
Strategic Communication
Theoretical Learning. Practical Application.
College of Arts and Sciences
Location: Crete
Degree Type: Undergraduate
In our increasingly connected world, the ability to communicate correctly has never been more critical. Doane University’s Strategic Communication Major prepares students to become an expert in this broad field.
From learning the theories behind public speaking, managing interpersonal communication, political rhetoric, and public relations - students receive a broad but detailed understanding of essential communication strategies.
Our graduates are valued members of the businesses and nonprofit organizations they are a part of, and work in roles such as communication consultants, marketing managers and public relations directors.
Career Paths
Social and Community Service Managers
2018 Median Pay: $65,320 per year
Job Outlook: +13% from 2018-28
Social and community service managers coordinate and supervise social service programs and community organizations.
Public Relations and Fundraising Managers
2018 Median Pay: $114,800 per year
Job Outlook: +8% from 2018-28
Public relations managers direct the creation of materials that will enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.
Advertising, Promotions, and Marketing Managers
2018 Median Pay: $132,620 per year
Job Outlook: +8% from 2018-28
Advertising, promotions, and marketing managers plan programs to generate interest in products or services.
Fundraisers
2018 Median Pay: $56,950 per year
Job Outlook: +9% from 2018-28
Fundraisers organize events and campaigns to raise money and other kinds of donations for an organization.
Source: bls.gov/ooh
Internships
Students of our Strategic Communication Major have used their knowledge and experience from campus to land internships with:
- The Late Show with David Letterman
- Scripps Howard News Foundation
- Branding Agencies
- Newspapers
- Nonprofits
- Radio Stations
- Local Politicians
Courses
Faculty & Staff
The Doane Difference
Gain Experience
Students will be able to work on and off-campus, practicing communication strategies for various clubs, organizations, and groups, giving them valuable experience to set them apart as job candidates.
Affordable Education
At Doane University, we reward students for their achievements both in and outside of the classroom. Through scholarships, grants, work-study, and on-campus employment, our students look forward to starting jobs, not payment plans.
Rich Campus Culture
With over 60 student-led clubs and organizations, including a Student Programming Board that sponsors competitions and guest appearances, our campus is a community. From Athletes to Zumba enthusiasts, there is a place for you at Doane University.
