Location: Crete
Degree Type: Undergraduate
College of Business
 

Business Analytics Major Program Overview

If you are enthusiastic about transforming data into actionable insights and driving strategic decisions, business analytics is where your future begins. As a business analytics major, you will develop the technical expertise, analytical reasoning, and communication skills that modern organizations demand. With the Business Analytics major, you will learn about data visualization, machine learning, data management, and predictive modeling while learning to translate complex findings into clear, compelling recommendations. With the B.A. in Business Analytics, you will be prepared to solve real-world business challenges in any industry. In addition, you will also strengthen your quantitative reasoning, sharpen your problem-solving abilities, and learn to balance data-driven insights with ethical decision-making.

Program Information

Business Analytics
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Business Analytics Minor
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Career Opportunities in Business Analytics

Doane's business analytics graduates are analytical thinkers who excel at uncovering patterns, identifying trends, and guiding organizations toward smarter decisions. As a business analytics major, you'll develop essential competencies in an environment that emphasizes both quantitative and qualitative knowledge, preparing you to become a trusted professional. With this degree, you will enter a rapidly growing field offering diverse, rewarding career paths across corporate, public, and nonprofit sectors—where analytical expertise meets real-world impact. Career opportunities for business analytics majors may include:

  • Data Analyst – Transform raw data into meaningful insights that drive business strategy and operational improvements.
  • Business Intelligence Analyst – Design dashboards and reporting systems to help organizations monitor performance and identify opportunities.
  • Operations Analyst – Use data to streamline processes, improve efficiency, and reduce costs across business operations.
  • Management Consultant – Advise organizations on data strategy, analytics implementation, and performance optimization.
  • Financial Analyst – Apply analytical techniques to evaluate financial performance, forecast trends, and support investment decisions.
  • Supply Chain Analyst – Optimize inventory, logistics, and distribution networks through data-driven analysis.
  • Risk Analyst – Assess and quantify business risks using statistical models and predictive analytics.
  • Product Analyst – Analyze user data and market trends to guide product development and enhancement decisions.

 

 

Other Majors, Minors, and Certificates to Complement your Business Analytics Degree

At Doane University, you can differentiate yourself to employers by complementing your business analytics major with other majors, minors, and certificates, and still graduate in four years. Options include:

  • Complementary majors: Marketing, Finance, Accounting, Agribusiness, and Management.
  • Complementary minors: Finance, Marketing, Accounting, Data Analytics, Agribusiness, Cybersecurity, Economics, English, Innovation and Entrepreneurship, Management, Leadership Studies, Project Management, and Spanish.
  • Complementary certificates: Artificial Intelligence, Data Analytics, Cybersecurity, Leadership Studies, and Spanish.
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