Doane University Strategic Plan 2026-2029
I am pleased to present the Doane University Strategic Plan for 2026-2029. 
Throughout the planning process this past year, faculty, staff, students, alumni, trustees, and friends of the university shared their perspectives on Doane’s strengths, challenges, and opportunities. Their ideas helped shape the priorities and commitments presented in this plan. I am grateful to everyone who contributed time, insight, and care to this important work.
The plan begins with a clear statement of our purpose: We Build Leaders. That purpose drives Doane’s mission, vision, and core values of Community, Integrity, Innovation, and Transformation. Together, our mission, vision, values, purpose, and commitment to the liberal arts provide the foundation for each of our strategic goals.
The 2026-2029 plan continues many themes from the previous strategic plan and honors what has long distinguished Doane while responding to the changing needs of our students and the communities we serve. It establishes a shared direction to strengthen the student experience, advance academic excellence, support innovation, and ensure Doane’s long-term sustainability.
Doane has navigated significant change throughout its history by remaining grounded in its mission to provide “distinctive educational experiences immersed in the liberal arts” and evolving in ways that honor our traditions. Our plan gives us a clear direction for the years ahead and calls us to turn our commitments into meaningful action. I am confident in Doane’s future and deeply grateful to all who have helped shape it. I look forward to the work that we will accomplish together.
Roger Hughes, Ph.D. ’82
President
| Purpose | We Build Leaders Leadership at Doane is built through the Mission, Vision, and Values. |
| Mission | Doane University provides distinctive educational experiences immersed in the liberal arts to empower our learners for professional success, ethical leadership, and purposeful service. |
| Vision | We will build upon our foundation of student-centered innovation to develop leaders who foster meaningful change in their lives, careers, and communities. |
| Values | Community: We create an authentic environment where everyone is respected, supported, and empowered. Integrity: We act ethically, responsibly, and transparently in all we do. Innovation: We champion creativity, curiosity, and collaboration. Transformation: We commit to growth, learning, and meaningful impact for individuals and communities. |
Strategic Plan Goals
Academic Experience
Develop our academic programs to attract students, immerse them in a liberal arts education, and prepare them for careers and life.
Student Experience
Create inclusive co-curricular experiences for all Doane students to increase student satisfaction and success by utilizing data-informed decisions to prepare leaders to work and serve in their communities.
Financial
Improve financial sustainability through enrollment, revenue, contributions, expense management, and strategic allocation of resources to achieve Doane’s mission.
Technology Transformation
Leverage technology to improve the student experience, increase employee productivity, increase alumni engagement, and position Doane as an educational leader in the digital age.
Community
Foster a thriving Doane University by strengthening a sense of community and engagement to meet the needs of every member.
Strategic Planning Documents
Current Plan