OLA_Icon_BUSN 251


  • Course ID: BUSN 251
  • Subject: Business

An introduction to the adjustment of the firm to its marketing environment with emphasis on competitive strategy.
Also covers international aspects of marketing. Upon successful completion of this course, students should be able to:

  1. understand the concepts of value and relationships from the perspectives of customers, producers, and society;
  2. demonstrate an understanding of branding strategy related to creating brand equity;
  3. understand the value of a marketing plan, as related to developing strategic planning skills;
  4. discuss new technologies and their value in a variety of marketing applications;
  5. assess socially responsible marketing around the globe; and
  6. identify and evaluate the historical context of marketing eras and understanding the relevance and importance of each transition

Courses Include

  • illustration of a person talking. Lectures

Share This Course

How This Course Work

Courses are completely online: lectures, discussion boards, and even group projects.

You’ll be able to view course materials a full week before the class starts.

Once courses begin, assignments are due each week.

Need help or have questions? In addition to instructor access, every student receives support from an advisor.

Have a Question About This Course?
Contact an Enrollment Advisor

Doane’s enrollment advisors are here to provide you with personal assistance and answer any questions you may have about the Open Learning Academy.

Enter your first name.
Enter your last name.
Enter a valid email.
Enter a valid phone number.

By submitting this information, you authorize Doane University to call you at the phone number provided. Doane University guarantees 100% privacy. Your information you provide will not be sold or shared with any third-party.

Thank you for getting in touch! An advisor will be in contact with you soon. In the meantime, you can learn more about how courses work or check out the Getting Started page for details on how to complete your course registration.