About
Education
         M.A. Marketing
         University of Nebraska-Lincoln
         Major: Marketing
         Minor: Human Development
         B.S. Business Administration
         University of Nebraska-Lincoln
         Major: Marketing
Chair, College of Business: Undergraduate Business Department
Associate Professor of Practice, Marketing
Teaching experience
         Fourteenth year teaching full-time at Doane University
     Have taught college-level courses at the University of Nebraska-Lincoln, Doane University Crete and Doane University Lincoln for more than 25 years.
Publications
         Zumpfe, Kathleen Rathje. "Instructor's Manual," "Consumer Behavior," by Schiffman, Kanuk, 10th Edition 2010 by Pearson Education, Inc.
         Zumpfe, Kathleen Rathje. "iQuizzes and Study Plans," "Consumer Behavior," by Solomon, 9th Edition 2011 by Pearson Education, Inc.
         Zumpfe, Kathleen Rathje. "Instructor's Manual," "Consumer Behavior," by Schiffman, Kanuk, 9th Edition 2006 by Pearson Education, Inc.
         Zumpfe, Kathleen Rathje. "Instructor's Manual," "Marketing: Real People, Real Choices," by Solomon, Marshall, and Stuart, 4th Edition 2006 by Pearson Education Inc.
         Zumpfe, Kathleen Rathje. "Marketing in Action Case Notes," to accompany "Marketing: Real People, Real Choices," by Solomon, Marshall, and Stuart, 4th Edition 2006 by Pearson Education, Inc.
         Zumpfe, Kathleen Rathje. "Instructor's Manual," "Advertising Principles and Practices," by Wells, Burnett and Moriarty, 7th Edition 2006 by Pearson Education Inc.
         Zumpfe, Kathleen. "Marketing and Promoting Continuing Education Programs" Journal of Nonprofit & Public Sector Marketing. 1995. Published simultaneously in hardcover by The Haworth Press under the title, Marketing Public University Outreach Programs.
Work Experience
         Director of Marketing, University of Nebraska-Lincoln
         District Service Manager, GMC Truck Division, General Motors Corporation
         Consumer Relations Manager, GMC Truck Division, General Motors Corporation
         Executive Training Program: College Graduate in Development, GMC Truck Division, General Motors Corporation
Courses taught
         Marketing (BUS251)
         Consumer Behavior (BUS301)
         Promotions Management (BUS324)
         International Marketing (BUS357)
         Contemporary Issues in Marketing (BUS 356)
         Sports Marketing (INT370)
         Marketing Communication Campaigns (BUS 453)
         Understanding the Environment of Business (BUS 101)