The second annual “One Day. One Doane.” giving day organized by Doane University’s Advancement and Alumni Office was fortuitously scheduled just in time to avoid the worst effects of the coronavirus shutdown. Held from 10 a.m. to 10 a.m., March 4-5, “One Day. One Doane.” was able to more than double its goal of 240 donors in 24 hours. More than 500 Tigers pitched in and raised $118,378 during the event.
“This year we worked a little more diligently to recruit volunteers and some corporate sponsors to provide matches,” says Julie Rasgorshek, director of Doane’s annual fund. “The number of advocates who got involved without being actively recruited was impressive. We are already looking ahead to next year for ways we can make the event more interactive and engaging.”
New to this year’s One Day. One Doane. was the addition of corporate sponsors to match donations.
“It was a nice addition and provided some momentum and additional incentives for both on-campus activities and online giving,” Rasgorshek says. "We are grateful for all of our corporate sponsors which included Artisan Mark Coffee and Goods, Crete Area Medical Center, Crete Physical Therapy, Elle's on Main, and Pinnacle Bank."
The event raised a total of $118,378 from 521 individual donors. The demographics for donations were:
- 77% alumni giving
- 12% employees and friends of Doane
- 9% parents of current students
- 2% corporate donations
Rasgorshek says 22% of donors this year were either first-time donors or people who have not donated to Doane in more than two years. All raised funds were deposited in the Doane Fund, which provides for every aspect of the Doane experience including:
- Financial aid
- Athletic costs
- Fine arts funding
- Campus and academic support
"One Day. One Doane" continues to grow and develop as a philanthropic event. The success of this year’s giving campaign was thanks to lessons learned from the past, and will help keep the event successful into the future.
“Our goal is always to educate, engage and empower our alumni, faculty/staff, students and friends about philanthropy,” says Anne Ziola, executive director of alumni engagement. “I am thankful to see those connections come to fruition each year and how our students come back as alumni to eagerly participate.
“It touches my heart to see them pay it forward to help current and future students.”
For those who are able, Doane University would greatly appreciate any gifts to the Tigers Together campaign to help Doane address additional, unforeseen priorities as they arise during the COVID-19 pandemic. Thank you for your support.