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W-Writing for the Electronic Media

Course Number: 
CMM-235
Minimum Credits: 
3
Building on basic writing skills, this course emphasizes forms, styles, and requirements of electronic media. Students will write scripts individually and collaboratively for a variety of purposes, some of which will be produced on Doane radio and television. The student who successfully completes this course will be able to identify measurable audience objectives of information and/or persuasion for messages in audio and video electronic media. They also will be able to demonstrate competency in writing scripts in formats commonly used by electronic media to a level of effectiveness necessary to achieve those objectives in commercial, public service, and promotional announcements, news, sports, features, documentaries, and fiction. Prerequisite: Mass Communication/English 113. Offered spring term.