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Quantitative Survey Methods

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A course which provides students with the tools to complete a quantitative survey study for the project or thesis requirement. Topics include survey construction, sampling strategies, the ethics of survey research, data collection, survey follow-up, data entry, and statistical analysis using the statistical Package for the Social Sciences (SPSS) computer software. Students develop research questions for their project or thesis, and construct a pilot survey in this course. The will administer the survey, enter the data on SPSS, run the analysis, interpret the results and present their findings (in both written and oral form). This is the second course in the sequence of three to prepare students for the project of thesis requirement. Prerequisite: Business 680.