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Visual Identity System

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Visual Identity system (PDF)

  • The Brand
  • Quick Start
    Approved logos and marks
    Embrace the orange
    Advertising approval
    T-shirt design approval
    Digital letterhead
    Promotional items

The Brand

The Doane University brand is one of our most valuable assets. It defines who we are and what we do. As Nebraska's premier liberal arts university and one of the state's leading adult educational institutions, it is important to protect our brand with a visual identity system.

This publication is designed to both guide and empower you in using the Doane University visual assets. Included are specific directions for use of logos, typefaces, colors and more. All branded materials with an external audience need to be submitted to the Office of Strategic Communications at osc@doane.edu for final approval before publication.


Quick Start

Approved logos and marks

Only official marks may be used. Do not create or use any logo or mark other than those approved by the OSC and described in this guide. If you need a custom mark or a different iteration of an existing logo, contact the OSC for assistance.

Embrace the orange

Orange is one of the strongest elements of Doane's identity. Incorporate it into digital and printed publications to give your audience a visual cue that they are looking at something from Doane University.

Advertising approval

All off-campus advertising must be approved by the OSC.

T-shirt design approval

All t-shirt designs must be approved by the OSC prior to production.

Digital letterhead

The official Doane letterhead is available in digital format for generating PDF letters of recommendation, etc. Visit doane.edu/osc/services to request letterhead. Generic digital letterhead is available on the Netfiles server in the "OSCresources" folder.

Promotional items

If you are in need of imprinted items for a special event or give-away, you may order promotional items yourself, contact the OSC for assistance or browse a selection of promotional materials available in the Service Bureau. All promotional items must be approved by the OSC prior to production. The OSC will provide logo files directly to vendors to minimize branding and file transfer issues.

NOTE: Special one-color logos are available for use on promotional items. Please contact the OSC for appropriate logos when ordering promotional items.