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Kathleen Zumpfe

BS, MA
Lecturer of Business
Department: 
Business
Campus location: 
GA412
Campus Extension: 
6753
Email: 
kathleen.zumpfe@doane.edu

Education
          M.A. Marketing
          University of Nebraska-Lincoln
          Major: Marketing
          Minor: Human Development

          B.S. Business Administration
          University of Nebraska-Lincoln
          Major: Marketing
Teaching experience
          Fourth year teaching full-time at Doane College
          Have taught college-level courses at the University of Nebraska-Lincoln, Doane College Crete and Doane College Lincoln for more than 15 years.
Publications
          Zumpfe, Kathleen Rathje. "Instructor's Manual," "Consumer Behavior," by Schiffman, Kanuk, 10th Edition 2010 by Pearson Education, Inc.

          Zumpfe, Kathleen Rathje. "iQuizzes and Study Plans," "Consumer Behavior," by Solomon, 9th Edition 2011 by Pearson Education, Inc.

          Zumpfe, Kathleen Rathje. "Instructor's Manual," "Consumer Behavior," by Schiffman, Kanuk, 9th Edition 2006 by Pearson Education, Inc.

          Zumpfe, Kathleen Rathje. "Instructor's Manual," "Marketing: Real People, Real Choices," by Solomon, Marshall, and Stuart, 4th Edition 2006 by Pearson Education Inc.

          Zumpfe, Kathleen Rathje. "Marketing in Action Case Notes," to accompany "Marketing: Real People, Real Choices," by Solomon, Marshall, and Stuart, 4th Edition 2006 by Pearson Education, Inc.

          Zumpfe, Kathleen Rathje. "Instructor's Manual," "Advertising Principles and Practices," by Wells, Burnett and Moriarty, 7th Edition 2006 by Pearson Education Inc.

          Zumpfe, Kathleen. "Marketing and Promoting Continuing Education Programs" Journal of Nonprofit & Public Sector Marketing. 1995. Published simultaneously in hardcover by The Haworth Press under the title, Marketing Public University Outreach Programs.
Work Experience
          Director of Marketing, University of Nebraska-Lincoln
          District Service Manager, GMC Truck Division, General Motors Corporation
          Consumer Relations Manager, GMC Truck Division, General Motors Corporation
          Executive Training Program: College Graduate in Development, GMC Truck Division, General Motors Corporation

Courses taught
          Marketing (BUS251)
          Consumer Behavior (BUS301)
          Promotions Management (BUS324)
          International Marketing (BUS357)
          Contemporary Issues in Marketing (BUS 356)
          Sports Marketing (INT370)
          Marketing Communication Campaigns (BUS 453)
          Understanding the Environment of Business (BUS 101)