Graphic Design

A continuation of the study of design theory,ypreparing students to create multi-dimensionalydesign projects. Students will learn how toyapply the principles of design and color theory toymock-ups of three-dimensional package designs.yPrerequisites: Art 107 and art 235.

A course which traces the history of graphicydesign from its origins to modern times. Studentsylearn to analyze and critique the work of theyartists who developed the foundation forycontemporary styles and major trends in graphicydesign.

This course applied the principles of graphicydesign and the appropriate software programs toyprint media for advertising, publications, andycorporate communications. Students developydesignysolutions that respond appropriately to stateycriteria and are conceptually sound andyperceptivelyyinventive.

This course applies the principles of graphicydesign and appropriate software programs toyanimation, multi-media, and interactive visualsyfor digital advertising. Students learn theyrelationships between traditional cell animationyand computer animation and develop technicalyskills to integrate all media and createyanimation. Prerequisite: Graphic Design 316.

With the guidance of a faculty member, studentsywill develop an extensive portfolio which willydemonstrate the knowledge and skills expected uponycompletion of the major. Satisfactory completionyof this portfolio will demonstrate a solidyunderstanding of the major, as well as theyconfidence and skills to work with existing andyemerging aspects of the professional field, to beycreative artisans and problem solvers, and toyaccomplish visual communication effectively.yPrerequisite: Senior standing, and permission.

An exploration of various drawing media inyrelation to the expression of still life objectsyand the human figure. Students will learn toysketch fundamental shapes, draw still lifeycompositions and develop the ability to draw whatythey see through the use of the principles andyelements of design.

The development of concepts and techniquesyrelevant to the interpretation of stories,yhistorical and contemporary events, architecture,yand nature. The course includes an historicalyperspective on illustration art from the mid-19thycentury to the present. Upon completion of theycourse, students will be able to plan and executeya copy illustration, choosing the style, medium,yand color scheme that most effectively illustratesythe copy. Prerequisite: Art 107, 201 and 207 ory(Art 107, 207 and permission). Offered alternateyyears.

An advanced drawing course implementing the mediayand techniques learned in Art 207 Drawing and Arty308 Drawing II. Students more finely tune theirydrawing skills and apply those skills to ayprofessional-level rendering of a variety ofysubjects. Prerequisite: Art 308.

A study of all aspects of marketing communication.yBoth personal and impersonal efforts areyconsidered, ranging from sales to advertising. Aymanagerial approach is taken with the emphasis onystrategic decision-making applied to marketingycommunication. Integration of sales promotionsyprograms and public relations is also covered.yUpon successful completion of this course,ystudents will be able to: 1) Understand theystrategic and tactical aspects of marketingycommunications; 2) Evaluate various marcom models;y3) Create many forms of promotion-from direct mailyand newspaper ads to blogs and Facebookypromotions; 4) Assess techniques for measuringyadvertising effectiveness; 5) Demonstrate creativeytechniques to bust through cluttered promotionalymedia; 6) Develop a personal branding campaign.yPrerequisite: BUS-251.

The study of basic research methodology and theytools of research with instruction in principlesyand procedures applicable to all disciplines.yStudents are introduced to the concepts and skillsynecessary for data collection and analysis.