Applied Organizational Communication
An advanced course in organizational communication and its application to real-life enterprises. Study will include examination of actual cases involving media and personnel in public relations firms, corporate communication departments, government agencies, political organizations or non-profit environments. The student who successfully completes this course will understand the nature of organizational culture, methods of organizational socialization, communication needs analysis, and preparing and implementing programs of organizational change. They should be able to critically analyze organizational communication approaches to social, managerial, environmental, and other issues, and project possible ramifications or outcomes of various communication approaches in a variety of contexts. Prerequisite: Speech Communication 216.