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Graphic & Logo Guidelines

 

Logo-ology Our Doane College logo is the most important visual element of our identity program. Our goal is to create a recognized and respected brand, so it's important that all members of our community use the logo consistently.              

No other graphic or logo may be used in conjunction with the Doane College logo unless approved by the Office of Strategic Communications.

Restrictions For Logo/College Seal Usage

  • The official college seal (pyramid w/ female subject) is reserved only for official college use (a.k.a diplomas, presidential events etc.)
  • The Doane College logo, which includes elements of the seal in the shield, is approved for wider use but must follow all brand/identity guidelines.

If you have any questions related to the use of the seal or logo, please contact the Office of Strategic Communications

 
Doane College Logo Guidelines The horizontal or stacked logos should be used on all non-athletic Doane College materials. Other logo types are available.  Please contact the Office of Strategic Communications at osc@doane.edu for any other requests. All Doane College logos are exclusive to Doane College.  Permission must be granted for any off-campus use.        

Logo Misuse

Do not var from the established color palette and color tints.
 
Do Not Recreate type
DO NOT vary from the established color palette and color tints.  
DO NOT recreate, delete or move type around the shield.
     
Do Not add or subtract from shield elements
 
Do not vary the size or relationship between the type and the shield.
DO NOT add or subtract from shield elements.
 
DO NOT vary the size or relationship between the type and the shield.
     
Do not vary the height or width by condensing or stretching the logo.
   
DO NOT vary the height or width by condensing or stretching the logo.
   

 

Primary Logos

THE TWO-COLOR LOGO is the preferred Doane College logo. Use this logo whenever color printing is available.  If color printing is not available, use the black and white logo.

 

Two-color sample logo

THE BLACK LOGO can be used whenever two-color printing is not an option. 

Black logo sample

DO NOT reproduce the logo where the shield is smaller than 5/16 of an inch. Measurements smaller than that result in legibility issues.

5/16" logo sample

WHEN POSSIBLE, keep an area of space around the logo that is at least the height of the shield graphic.

 

Sample of space around the logo required

Secondary Logos

THE STACKED VERSION is approved for use on the Web site, shirts, buildings and vehicle signage. Other uses may be approved.

 

 Sample of black stacked logo Sample of two-color stacked logo
   

 

Doane College Tiger Logo Guidelines

The horizontal or stacked tiger logos should be used on all Doane College athletic materials. Other logotypes are available.  Please contact the Office of Strategic Communications at osc@doane.edu for any other requests. All Doane College logos are exclusive to Doane College.  Permission must be granted for any off-campus use.

Primary Logos

THE TWO-COLOR TIGER LOGO is the preferred Doane College Athletic logo. Use this logo on athletic materials whenever color printing is available.  If color printing is not available, use the black and white tiger logo.

Two-color tiger logo

THE BLACK TIGER LOGO can be used whenever two-color printing is not an option. 

Sample of black tiger logo

Secondary Logos

THE TWO-COLOR STACKED TIGER LOGO is another option for a Doane College Athletic logo. This logo can be used on athletic materials whenever color printing is available. 

Sample of two-color stacked tiger logo

THE BLACK STACKED TIGER LOGO can be used whenever two-color printing is not an option.

Sample of black stacked tiger logo