BUS 205 Business Writing (3) An examination of effective written communication in organizational contexts through realistic applications relevant to the current business environment. Upon successful completion of the course, students will be able to: 1) use technically correct, clear English in the preparation of business documents, including letters, memoranda, and reports; 2) analyze and synthesize information to write a focused, effectively organized report for a designated audience; and 3) document research sources appropriately.
BUS 212 Human Resource Management (3)
An introduction to the organization of human resources in business organizations. This course presents human resource issues in a manner relevant to all students and emphasizes practical applications for managers and supervisors in various organizations. Topics include human resource environments, securing human resources, rewarding and developing human resources, and evaluating the human resource function. Prerequisite: Sophomore standing or above.
BUS 215 Applied Statistics for Business (3)
An introductory course in statistical procedures with applications to business. Topics include descriptive statistics, the binomial and normal distributions, sampling, hypothesis testing, estimation, correlations, contingency tables, one-way analysis of variance and linear regression. Prerequisite: Sophomore standing or above.
BUS 226 Finance (3)
A survey of financial concepts and analytical tools used by domestic and international businesses. This course includes financial mathematics, financial and operational planning and management, and long-term investment analysis, including cost of capital and capital budgeting. When appropriate, spreadsheet applications are integrated into this course. Prerequisite: Sophomore standing or above, ACC 103, and ECO 203. Strongly recommended: ACC 104 and BUS 215.
BUS 242 Management (3)
An introduction to the internal organization, structure and executive functions in the business enterprise and other goal-directed institutions. Prerequisite: Sophomore standing or above.
BUS 251 Marketing (3)
An introduction to the adjustment of the firm to its market environment with emphasis on competitive strategy. Also covers international aspects of marketing. Prerequisite: Sophomore standing or above.
BUS 271, 371, 471 Selected Topics (1-3) (1-3) (1-3)
An investigation of topics not offered in other courses, selected on the basis of student interest and available instruction.
BUS 290, 390, 490 Directed Study (1-3) (1-3) (1-3)
An opportunity for supervised, independent study of a particular topic based on the interest of the student and the availability and approval of the faculty.
BUS 301 Consumer Behavior (3)
An emphasis on the application of behavioral science theories, concepts, methods, and research findings to the understanding and prediction of consumer behavior as the basis of decision-making by marketing managers. Prerequisite: BUS 251. (PSY 117 is recommended.) Offered alternate fall terms.
BUS 302 Managing Information Systems (3)
This course addresses the management of some of the information systems that exist in today's business environment. The focus is on the use of strategic information systems related to the functional areas of management, marketing, and human resources. This is a case-based course allowing students to apply the concepts involved in managing corporate information systems to simulated business situations. Students successfully completing this course will be able to identify the various types of information systems that are available, describe the potential uses of each type, and incorporate the information derived from the strategic systems into the decision-making processes that are required for successful business operation. Prerequisite: BUS 212, 242, 251, and junior or senior standing; or permission.
BUS 307 Money and Banking (3)
An examination of the history of the U.S. banking system, with special emphasis on the history, purpose, and functions of the Federal Reserve System. The tools and techniques of monetary policy will also be addressed. Students completing this course will be able to: 1) understand basic monetary concepts and frameworks including the role of money and financial institutions and financial markets, 2) critically examine and analyze the business of banking and the role of government regulation of the banking industry, and 3) describe and evaluate Federal Reserve monetary policy in both a domestic and international setting. Prerequisite: ECO 203 (Cross-referenced with ECO 307.)
BUS 312 Advanced Human Resource Management (3)
An advanced examination of human resource issues. The course provides opportunities for students to participate in analysis and case applications involving topics such as job analysis and design, performance evaluation (including instrument design), labor-management relations, and employee safety. Prerequisite: BUS 212.
BUS 315 Organizational Behavior (3)
A study of the latest research and theory in organizational behavior and its practical application to the management of organizations. Topics include employee performance and satisfaction, leadership, and organizational development. Prerequisite: BUS 242. (Cross-referenced with CMS 315.)
BUS 317 The Teaching of Business Principles I (0)
This course begins the transition from student of business principles to teacher of business principles. Major emphasis is on innovative methods for facilitating learning in business principles in the public and private schools and the methods and procedures for evaluating student learning. Generally taken during the sophomore year. Offered spring term.
BUS 319 The Teaching of Business Principles II (0)
Examines topics in the teaching and evaluation of middle school business principles curriculum. Generally taken during the junior year. Prerequisite: BUS 317 or permission. Offered fall term.
BUS 321 The Teaching of Business Principles III (0)
Examines topics in the teaching and evaluation of business principles in the high school curriculum. Generally taken during the junior year. Prerequisite: BUS 319 or permission. Offered spring term.
BUS 324 Promotions Management (3)
A study of all aspects of marketing communication. Both personal and impersonal efforts are considered, ranging from sales to advertising. A managerial approach is taken with the emphasis on strategic decision-making applied to marketing communication. Integration of sales promotions programs and public relations is also covered. Prerequisite: BUS 251.
BUS 325 The Teaching of Business Principles IV (2)
A study and experience in the methods and materials of teaching business principles in the secondary schools, including keyboarding competency in secondary schools. Prerequisite: BUS 317, 319, 321, or permission and enrolled in professional term. Offered fall term.
BUS 339 Quantitative Methods (3)
An introduction to modern quantitative methods used in decision-making in business. Topics include linear models, simplex method, network and scheduling models, inventory models, decision theory, transportation method, and other methods. Prerequisite: Math certification and cognates, or permission. (MTH 115 or 235 recommended.) Offered alternate fall terms.
BUS 341 Business Law I (3)
An examination of legal issues related to the operation of business entities. Students will be able to (1) identify the elements necessary to form a contract and the remedies available for breach of contract; (2) recognize appropriate dispute resolution methods for business situations; (3) identify negotiable instruments and understand the legal issues surrounding their creation and transfer; (4) understand the concepts of negligence, duty, breach, proximate cause, intentional torts, and strict liability; and (5) apply general principles of the Uniform Commercial Code to sales contracts. Prerequisite: At least junior standing or permission.
BUS 342 Business Law II (3)
An examination of the legal rights and responsibilities present when business entities are operated in various forms, including sole proprietorships, partnerships, corporations, and limited liability corporations. Students learn (1) how to create and terminate agency relationships; (2) the advantages and disadvantages of the various forms of business entities; (3) the bankruptcy system in the United States, and will be able to describe the key features of Chapter 7 and Chapter 11 bankruptcies; and (4) the general rights and responsibilities of bailees, bailors, landlords, and tenants. Prerequisite: At least junior standing or permission.
BUS 346 International Management (3)
An overview of management of U.S. enterprises operating in the international context. Using case studies and application of relevant theories from management and economics, students consider ways in which cultural, economic, political, and social differences affect management of business. Students successfully completing this course will be able to identify the various components of the international business environment and understand the interrelationships among them, critically evaluate international business situations and identify potential outcome alternatives, and develop action plans that will explicate and accommodate anticipated changes in the international business environment. This course fulfills the Cultural Perspectives requirement of the Doane Plan. Prerequisite: BUS 242.
BUS 357 International Marketing (3)
An introduction to International Marketing, focusing on the competitive rigors of today's global business environment. The successful marketing student must be globally aware and have a marketing frame of reference that goes beyond a country or given region, and encompasses the world. Students will develop global awareness and build skills related to strategic planning and organizing for global markets. They will be able to explain how products and services can be adapted to reflect international differences, and how advertising and promotion methods can either communicate a common message to the world or be adapted to each and every community. This course fulfills the Cultural Perspectives requirement of the Doane Plan. Prerequisite: BUS 251.
BUS 358 International Trade and Finance (3)
An examination of current theories of international trade and finance. Emphasis is placed upon understanding financial decision-making in a global setting. Students successfully completing this course will be able to: 1) demonstrate understanding and application of partial- and general- equilibrium models of international trade; 2) explain the concept of comparative advantage and its determinants; 3) evaluate the effects of international trade policies on economic welfare and relevant markets; 4) identify risks associated with doing business globally; 5) recommend financial tools that can be used to reduce risk, and 6) apply the theoretical material to critically evaluate real world issues in international trade and finance. Prerequisite: ECO 203. (Cross-referenced with ECO 358.)
BUS 394 Investments (3)
An introduction to the risks and returns of investing both domestically and globally. Emphasis is placed upon understanding the characteristics and valuation of common financial securities, including stocks, bonds, mutual funds, futures, and options, as well as the financial markets in which they trade. In addition to the theories of investments, personal investing issues are addressed and students make investment decisions on the $50,000 Martin portfolio. Upon successful completion of this course, students will be able to: 1) identify and differentiate the characteristics of the most common financial securities and markets, 2) apply financial tools and theories to measure risk and return associated with single securities as well as portfolios of securities, and 3) analyze risk and return factors that are relevant when making investment decisions. Prerequisite: BUS 226.
BUS 410 Regulatory Compliance (3)
An introduction to the American legal system, focusing on the roles and authority of the federal and state regulatory agencies. Students learn the rights and responsibilities of individuals and business entities in the context of several regulatory schemes, including: environmental issues (EPA), employment issues (EEOC), and safety issues (OHSA). Students will be able to identify and analyze business situations involving regulatory issues, and will be able to apply legal concepts to determine a recommended course of action for individuals and organizations.
BUS 418 Human Resource Strategy (3)
An advanced exposure to relevant human resource management topics, using a case-based analytical approach. Emphasis is placed upon how strategic human resource decisions interplay with the overall strategies of an organization. Upon successful completion of this course, students will be able to: 1) explain the relationship of human resource strategy with overall organization strategy; 2) describe how an organization's external and global environments directly and indirectly impact strategic human resource management decisions; 3) elucidate strategies for effective recruitment, selection, and retention of employees; 4) discuss ways to increase productivity through organizational restructuring, job design, and effective leadership; and 5) delineate the characteristics of a good disciplinary climate. Prerequisite: BUS 212.
BUS 421 Business Internship (0-12)
Supervised on-the-job experience in a for-profit, not-for-profit, or governmental environment. Prerequisite: CED 205 and permission. (Pass/Fail.)
BUS 445 Financial Institutions Management (3)
A survey of the function, management and regulation of financial institutions while addressing the specific roles of commercial banks. When appropriate, computer applications are integrated into this course. Prerequisite: BUS 226. BUS/ECO 307 or ECO 303 strongly recommended. Offered alternate spring terms.
BUS 452 Marketing Research (3)
An examination of the methods and principles of investigation and analysis used by manufacturers and middlemen in solving problems of marketing policies, product markets, channels, sales effort, and advertising. Includes planning investigations; gathering, organizing, and interpreting data; and presentation of findings. Prerequisite: BUS 215 and 251 or permission.
BUS 460 Advanced Financial Management (3)
An in-depth examination of financial theory in the management of domestic and multi-national corporations. Emphasis is placed upon how financial tools and theories can be applied to key financial decisions of a firm. In addition to an in-depth study of financial theories, student learning is enhanced through case studies and spreadsheet applications. Upon successful completion of this course, students will be able to: 1) identify and use financial tools and theories associated with risk management, capital structure and dividend policy, option theory, valuation and capital budgeting, and other special topics, 2) apply and analyze evidence derived from financial tools and theories, and 3) recommend action steps that will lead to stronger long-term financial health for domestic and multi-national corporations. Prerequisite: BUS 226.
BUS 496 Strategic Management (3)
An advanced examination of the development, implementation, and ongoing analysis of corporate strategy. This course combines the information from multiple business areas (e.g. accounting, economics, finance, management, and marketing) to establish cogent strategic directions for organizations. Using a computer simulation, students are exposed to the theoretical constructs of strategic management and learn how to apply those constructs in a controlled competitive environment. Upon successful completion of this course, students will be able to: 1) identify and comprehend complex, business strategy related issues and problems, 2) collect and use evidence to effectively analyze and resolve strategically relevant issues and problems, 3) develop strategic initiatives appropriate for their simulation company, 4) create sophisticated strategic plans, and 5) demonstrate enhanced critical thinking, communication, and teamwork skills. Prerequisite: Completion of all Business Administration core and cognate courses, or permission.
BUS 497 Business and Professional Ethics (3)
An integration of the student's experience by focusing on the ethical implications of business policies. Using the case study method, students are exposed to business issues and practice the use of leadership skills to make and implement decisions considered to be ethically troublesome to managers of businesses. Prerequisite: Completion of all Business core and cognate courses, or permission.