Dan Jackman's Appearance Professor Deryl Merritt's International Management class was fortunate enough to listen to Doane College alumnus Dan Jackman speak about his experiences in the global marketplace. Jackman has spent the past five years as chief financial officer of Waste Management Siam Ltd., a company providing comprehensive waste management services to industrial, commercial, and municipal customers. Jackman and his wife, Brenda Bence, reside in Bangkok, Thailand. Specifically, the group of International Management students inquired as to the potential possibilities of taking Doane College to international markets. Jackman's first hand experiences and insight provided crucial points of interest for the International Management students. The class plans to craft a detailed proposal to move Doane College further into the international education arena.
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Read more about Mr. Jackman in the Summer 2007 Doane Magazine.
Mystery shopping no longer remains a mystery to members of the Bus 452, Marketing Research Class. Dr. Mike Britten, president of Service Research Corporation explained to the class in a recent visit how mystery shopping works. Primarily a tool for transactional-based, observation research, mystery shopping can be connected to personnel performance and training, customer feedback, business processes and bonusing.
Seen in the photo are students of Kathleen Zumpfe's class as well as Dr. Britten.
Stepping Up To the Plate
Three Lincoln sports marketing professionals "stepped up to the plate" donating time to share information with Doane students about their industry. As part of the curriculum for the newly developed interterm course, "Sports Marketing" class members were guests of the Saltdogs Director of Marketing, Bret Beer, Jen Moran, Marketing Director for the Lincoln Stars and Corrie Sears, Director of Athletic Marketing at UNL. Students learned many aspects of sports marketing including information about sponsorships, licensing, filling seats and creating special events. Kathleen Rathje Zumpfe developed and taught the course.
Photo: Doane Sports Marketing students, with Bret Beer, in front of the Salt Dogs Stadium
In the Marketing World, What Does It Take to Become Successful?
Rich Claussen defines success in an unusual way. Using 11 tenets, his definition is touching yet humorous. Claussen recently spoke to the Doane Promotions Management class about the marketing industry and what it takes to become a success. Using stories along with the 11 tenets, he advised students to redevelop the curiosity of a child, to trim the unnecessary and to put all their eggs in one basket. Claussen challenged the students to understand that success is not defined by money. He told them money would come, but first they need to take care of the details, to be optimistic and to be original. Kathleen Rathje Zumpfe teaches the junior-level class.
Promotion Management students pictured with Rich Claussen, Bailey Lauerman, Executive Vice President for Client Relations